AI-powered lead scoring and routing for real estate teams. Qualifies inbound leads, enriches contact data, scores by readiness, and routes to the right agent.
Never let a hot lead go cold again. This workflow captures inbound real estate leads from multiple sources — website forms, Zillow, Realtor.com, Facebook Ads, and phone inquiries — and runs them through an AI-powered qualification pipeline in real time.
Each lead is enriched with public data: property tax records, estimated home value, neighborhood demographics, school ratings, and recent comparable sales. The AI then scores the lead on a 1-100 scale based on purchase readiness signals: pre-approval status, timeline urgency, budget-to-market alignment, and engagement behavior.
High-scoring leads (80+) trigger immediate agent notification with a full dossier. Medium leads enter a nurture sequence with personalized property recommendations. Low leads receive automated drip content. The routing engine matches leads to agents based on specialty area, geographic coverage, language preference, and current workload balance.
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{
"name": "Property Lead Qualifier",
"nodes": [
{
"id": "webhook",
"type": "n8n-nodes-base.webhook",
"name": "New Lead Received",
"position": [
250,
300
],
"parameters": {
"path": "real-estate-lead",
"method": "POST"
}
},
{
"id": "normalize",
"type": "n8n-nodes-base.code",
"name": "Normalize Lead Data",
"position": [
450,
300
],
"parameters": {
"language": "javascript",
"code": "const lead = $json;\nreturn { json: { name: lead.name || lead.full_name, email: lead.email, phone: (lead.phone||\"\").replace(/\\D/g,\"\"), source: lead.source || \"website\", property_interest: lead.property_type, budget: lead.budget, timeline: lead.timeline, pre_approved: lead.pre_approved || false, message: lead.message } };"
}
},
{
"id": "enrich",
"type": "n8n-nodes-base.httpRequest",
"name": "Enrich with Property Data",
"position": [
650,
300
],
"parameters": {
"url": "={{$env.PROPERTY_DATA_API}}/enrich",
"method": "POST",
"body": {
"address": "={{$json.property_interest}}",
"email": "={{$json.email}}"
}
}
},
{
"id": "aiScore",
"type": "n8n-nodes-base.openAi",
"name": "AI Lead Scoring",
... truncated (196 lines total)
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